The Hispanic market offers extraordinary growth potential in the currently slow-growing life insurance industry. The Hispanic market represents a viable and profitable segment with significant opportunity and growth potential for independent marketing organizations (IMOs), brokerage general agents (BGAs) and independent agents.

Sales and marketers of these organizations should re-direct their efforts towards Hispanic boomers and Hispanic boomer influencers as they combine to form an increasingly large share of premium payers.

Size, Scope and Segments - How large is the Hispanic Boomer segment and where are the sweet spots?

 47.2 million Hispanics* representing 15.5% of the US population.

Hispanic Baby Boomers total 7.8 million or 10% of the overall market

36 % of Hispanic households** hold a life insurance policy compared to 54 percent of U.S. households overall.  Tremendous opportunity for life agents!

Only 28 percent of SPANISH dominant households own life insurance policies.

Hispanic buying power is $928 Billion in 2008.

Hispanics are less likely to have a relationship with an insurance provider, representing a tremendous opportunity for the marketer with the most appropriate messaging, offers, service and distribution.

Hispanic households are spending more to ensure financial protection for the family AND Hispanics prefer to buy through an agent.

*American Marketscape DataStream™
**LIMRA